With MeidasTouch, 3 Brothers Are Creating Visceral Ads by Using Trump's Words Against Him

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Some of 2020’s most viral political ads have come from a liberal organization called MeidasTouch, and if you’d never heard of the group before the past few weeks, there’s a good reason: they didn’t exist yet.

Created in quarantine by three brothers originally from Long Island, MeidasTouch is technically a liberal PAC but in practice a video production team staffed solely by the three siblings, with some content contributions from their 14-year-old sister. Their 20 political ads have averaged over a million views each, with the most recent hitting 5 million today on Twitter.

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