From Wisconsin, advertising’s latest twins

The Boynton twins of Madison, Wis., (not shown here—click on the link to see them) are getting a taste of what it must be like, on a smaller scale, to be Britney Spears. Ever since one of them (we can’t keep track of which is which, frankly) began appearing in a new ad campaign for the University of Wisconsin’s hospitals, complete strangers have been approaching them to tell their life stories.

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