Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In a world of minisodes, mobisodes and other bite-size portions of entertainment, there’s one area where the approach still hasn’t worked. Episodic gaming is meant to offer video gamers an alternative to the $60 new release. The idea is that a studio produces, say, five small games instead of one 40-hour epic. This month, episodic gaming got a colorful boost with the release of The Orange Box, a collection including Half-Life 2 and a cluster of smaller games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in