Will Nivea Lose Rihanna Over Racist Ad?

Singer signed major endorsement deal this spring

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This week's outcry over Nivea for Men's racist "Re-Civilize Yourself" ad has led some to call for Rihanna to cancel her endorsement contract with the company. The 23-year-old, Barbados-born singer signed a major deal with the skin-care brand this spring to help celebrate its 100-year anniversary. Nivea is sponsoring her tour; she lent her song "California King Bed" to a commercial; she has her own enormous section on the Nivea website; she even posed topless to introduce the partnership (full image after the jump).

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