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The American Anti-Vivisection Society is up in arms over one of Puma’s latest TV commercials. The animal rights organization posted a statement on its Web site asking the sneaker company to stop using primates in its ads.

The offending spot shows a chimpanzee inspecting a Puma running shoe. The AAVS calls the commercial "not only seemingly pointless, but cruel. … The commercial opens with a baby chimp in a diaper walking up to a sneaker … The relevance of the chimp is unclear."

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