Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You

Carlos Moreno salutes his own work

Headshot of Tim Nudd

You can be proud of your ads. But reenacting them in real life? That can get awkward.

Carlos Moreno, though, takes one for the team in the video below—a promo for the Bessies, which is a big ad awards show in Canada. The executive creative director at BBDO Toronto masterminded the weird Skittles Touch ads back in 2011, and here he reenacts the famous one with the cat—complete with eager licking of the screen.

The line at the end explains everything.

Though Moreno works at BBDO, the Bessies spot was actually done by JWT Canada.

Credits below.


Client: TVB

Agency: JWT Canada

Chief Creative and Integration Officer: Brent Choi

Creative Director: Ryan Spelliscy

Art Director: Denise Cole

Copywriter: Saro Ghazarian

Account Lead: Dori Applebaum

Producer: Andrew Schulze

Production: Axyz

Sound: Eggplant

Talent: Carlos Moreno

@nudd Tim Nudd is a former creative editor of Adweek.