Who will save the old Pabst bottle?

Pabst_towerDennis Hopper helped Pabst Blue Ribbon set the bar for scummy-chic in that scene from Blue Velvet. (“What kind of beer you drink, neighbor?” “Heineken.” “Heineken? F*ck that sh*t! Pabst Blue Ribbon!”) Less valuable to the brand, it would seem, is the 60-foot-tall, 75-year-old copper-coated bottle that rises from the old Pabst Brewery in Newark, N.J., and whose fate is uncertain now that the brewery is being demolished. The new owners of the land claim that they want to honor the area’s history by incorporating the bottle into a local park. But really, who would want to play in the shadow of this monstrosity? Then again, PBR does prize its history. As it says on the Web site, PBR was “selected as America’s Best in 1893.”

—Posted by Tim Nudd

Photo: Justin Makler