White Gold returns in 'Got milk?' rock opera

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It's been a year and a half since "Got milk?" introduced White Gold, the fake rock star with the fu manchu and the milk-filled guitar. The character, dreamed up by Goodby, Silverstein & Partners, seemed like a flash in the pan, but apparently not, as he's making a grand return this coming Monday in "The Battle for Milkquarious," a 20-minute "rock opera" broadcast at Milkquarious.com. A clip from the production is posted above; the Milkquarious site has the trailer, which shows more of the plot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in