This Whisky Ad From South Africa Is More Heartwarming Than Most of the Super Bowl Commercials

Elderly man learns to read


Scotch whisky brand Bell's and ad agency King James might just lift your spirits with this South African ad with an elderly man struggling to overcome his illiteracy so he can celebrate a family milestone.

Director Greg Gray of Velocity Films employs a restrained cinematic style to show "The Reader" diligently practicing his A-B-Cs at every opportunity. There are some deft details: Our hero initially misspells "Kat" while playing Scrabble but gets it right later on, and he places cards reading "Kettle," "Oven" and "Taps" on corresponding objects around his home.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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