Where ‘reality’ rules

Headshot of Tim Nudd

There must be a dearth of real reality in Providence, R.I., Flint, Mich., and Cincinnati. At least, that would account for the fact that those three cities are the most avid markets for the fabricated reality of reality television.

A study by Scarborough Research has the gritty details. (You can see a PDF of the findings here.) While 23 percent of consumers nationwide say they “typically” tune into reality programming, the figure is 30 percent in Providence and 29 percent in Flint and Cincinnati. Of course, some places produce enough reality locally that they needn’t import it. The markets where the lowest percentage of consumers watch reality shows: West Palm Beach/Fort Pierce, Fla., (16 percent), with Albuquerque/Santa Fe, N.M., and Detroit close behind (both 17 percent).

—Posted by Mark Dolliver

@nudd Tim Nudd is a former creative editor of Adweek.