Where are the last few cans of New Coke?

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For a product so widely despised, New Coke (aka Coke II) still gets an admirable amount of ink. Malcolm Gladwell spends three pages on it in Blink. Paul Ormerod discusses it at length in Why Most Things Fail. It’s been mentioned in the past week in magazines ranging from Forbes to Sports Illustrated (though not in the smutty swimsuit issue). Basically, if you need to trot out an example of bungled corporate marketing, this is your can.

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