When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad

New spot pushes insurance app

Maxwell the talking pig returns in an amusingly twisted tale (tail?) from The Martin Agency and Geico. The oinker uses the company's smartphone app to pay his insurance bill while he travels on an airplane. When you're a pig, leg room is not a major issue. He stretches full out, and his feet don't come close to touching the floor. Mmmm … pig's feet. The flight attendants are kind of rude to Maxwell, just as they are to humans in real life. Kidding, of course. They're always extremely professional and courteous. (In a pig's eye!) The swine is more subdued in this spot, refraining from his signature, hyper-annoying "Wee wee wee!" Perhaps he saved that for the lavatory.

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@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.