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The Mojave Experiment, a Microsoft PR effort unrelated to the upcoming Crispin campaign, went live at the end of July. In a simple taste-test experiment, they asked people who had never tried Vista how they felt about Vista. Then they showed them a little demo of Windows’ new "Mojave" OS, which the participants liked, and revealed that it was actually Vista! Historically, this sort of campaign has been huge in the food arena, from secretly replacing Folger’s Crystals to the recent Pizza Hut pasta fake-out.
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