What else could advertising agencies sell?

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.



Independently owned ad agency Brooklyn Brothers is getting into the candy business via a line of organic chocolates. The shop is neither in Brooklyn nor owned by brothers, but the sweets are branded Fat Pig, so they’re running about 50/50 in terms of truth in advertising. If more agencies created their own products to advertise, they’d never be wanting for accounts. And instead of fighting with clients to sell through campaigns, they could just mutter to themselves to resolve creative differences.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in