A way to improve anti-smoking campaigns


The latest anti-smoking spots from American Legacy have generally been poorly received. I was blasé in my “Ad of the Day” appraisal on Adweek.com. This Adrants write-up was scathing. I think I’ve figured out the problem with the whole genre: Once you’ve trotted out all your throat-hole gross-out ads and paraded every conceivable tobacco-related image of pain and suffering before the cameras, what’s left? Almost nothing’s shocking anymore.

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