Was This Little-Known British Ad the Most Emotionally Engaging of 2017?

Research firm System1 unveils its FeelMore50 list

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Wait, we’re not done with the 2017 lists yet! Here’s an intriguing one from research firm System1 ranking the 10 most emotionally engaging spots of the year—based on testing of 705 award-winning or viral global TV ads and digital films among 56,400 consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in