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It seems like everyone hates NBC Universal's rebranding of the
Sci Fi Channel as "SyFy," and now even the guy who came up with the
name has a beef. Michael Hinman says he was paid $250,000 to sell the name of his Web
site, SyFy Portal. But he claims he never knew who was behind the purchase, and
that NBC operated through a shell company to keep the price down. Honestly,
though, for "SyFy," wasn't $250,000
more than enough? Maybe he should take a page from his beloved genre and travel
back in time and un-sell the brand.