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Against the backdrop of the world’s looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars—but subscribe to them instead.
The 2:30 spot, by Swedish agency Forsman & Bodenfors, opens with an already classic image of modern consumerism—a drone flying to deliver a package. We quickly shift to a woman, who turns out to be the spot’s protagonist, walking through a house.
Over
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