Volkswagen Turns Highway Into Giant Roulette Board

Norway bets on where car will run out of gas

More fun stuff from Volkswagen: To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments—then asked the public to bet on where a Golf traveling north from Oslo would run out of gas.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in