Vodka Maker Pulls NYC Billboard Blasted as Anti-Semitic

'Christmas quality. Hanukkah pricing'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Wódka vodka promises "Christmas quality" at "Hanukkah pricing" with this New York City billboard showing a pair of pooches, one in a yarmulke and the the other in a Santa cap. How festive! The Anti-Defamation League and consumers bashed the board as being anti-Semitic for suggesting Jews are cheap and/or Christmas is a higher-quality holiday. The ad's creator, who's Jewish, says the billboard is being removed from the West Side Highway. Still, you couldn't expect Wódka to take the high road now, given the brand's past classy slogans like "Escort quality.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in