Video Game About Failure and Regret Will Bring You Down

Give Up doesn't even want you to try

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Armor Games, game designer John Cooney and walk-through video icon Tasselfoot have put together a gory, frustrating and addictive Flash game called Give Up, in which you control a little guy trying to dodge spikes and guided lasers while an overseer encourages you to, well, give up by clicking the big blue button under the game screen. Give Up is described right up top as "a game about failure and regret." So, don't expect to raise your spirits significantly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in