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This year marks the 40th anniversary of Vermont’s landmark billboard law, which prohibits roadside ads all across the Green Mountain State, allowing the green and the mountains to shine through.
The proposal became law back in 1968 mostly thanks to the efforts of one man, Ted Riehle, a state legislator. Riehle faced stiff opposition from farmers, who made money leasing their land, and from advertisers, who wanted the ad space. But Riehle convinced the state that it would benefit financially and aesthetically by taking the existing billboards down and banning new ones.