Vermont Celebrates 40 Billboard-Free Years

Ted Riehle's crusade lives on

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This year marks the 40th anniversary of Vermont’s landmark billboard law, which prohibits roadside ads all across the Green Mountain State, allowing the green and the mountains to shine through.

The proposal became law back in 1968 mostly thanks to the efforts of one man, Ted Riehle, a state legislator. Riehle faced stiff opposition from farmers, who made money leasing their land, and from advertisers, who wanted the ad space. But Riehle convinced the state that it would benefit financially and aesthetically by taking the existing billboards down and banning new ones.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in