Two Men, and One Cocaine Bear, Just Made Kentucky's Strangest Local Ad Ever

Kentucky Fun Mall spot barges its way into broadcast

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y’all!

Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below.

A masterpiece (fiasco?) of low-budget, shouty self-awareness, the ad—and the Lexington, Ky., mall itself—sprang from the Southern-fried (and frequently bourbon-soaked) brain of ad exec/entrepreneur Whit Hiler and his associates, probably best known for their “beardvertising” venture and “Kentucky Kicks Ass” tourism ads from a few years back.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in