Twix Unveils Rivalry Campaign, Pitting Left Bar Against Right Bar

BBDO sketches origins of a bitter feud

An election year would seem an auspicious time to launch an ad campaign pitting right against left in a petty war whose origins are obscure and whose resolution seems all but impossible. We're speaking, of course, of the new Twix campaign from BBDO. Introduced by agency and client Mars Inc.

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