Trask Industries Celebrates 50 Years of Mutant Annihilation on New X-Men Site

Anti-mutant wonk's paradise

Twentieth Century Fox has ramped up its marketing machine in anticipation of the next X-Men movie, X-Men: Days of Future Past, out next May, by creating fictional advertising for Trask Industries. Trask is the evil corporation in X-Men, creators of the Sentinels—giant robots that kill mutants—and other fun anti-mutant devices. They also dabble in mutant containment and genetic research. Ignition Creative in Los Angeles made the commercial, which comes with a website and some delightful anti-mutant propaganda posters up on the movie's Tumblr. It's wonderful if already a bit formulaic fan service that's almost required for all good sci-fi movie openings these days. It's too bad the timing of the campaign release coincides with The Wolverine biting it at the box office.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.