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CANNES, France—A series of Australian agencies won the 2018 Cannes Lion Grand Prix for good for “Project Revoice,” a campaign documenting efforts to restore basic speech to a co-founder of the Ice Bucket Challenge.
The award marks a return of sorts for that viral effort to help combat amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, which won the 2015 Grand Prix for Good after countless celebrities and others around the world shared videos of themselves pouring buckets of ice water over their heads on social media.
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