Toshiba's Human Guinea Pig Offends Real Test Subjects

Ad called irresponsible for portrayal of clinical trials

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You don't often hear about the clinical research community raising a ruckus, but Toshiba's new ad seems to be getting the lab crowd in a lather. The spot, touting the Toshiba Satellite Ultrabook's rigorous testing before release, stars a "professional medical test subject" who endures an array of cruel and unusual side effects. There's actually no such thing as a full-time human guinea pig, but those involved in real clinical testing have posted several angry comments on YouTube saying the ad is socially irresponsible.



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