The top 100 spoofs of ‘Got milk?’

Headshot of Tim Nudd

Got balls? Got booze? Got teeth? The “Got milk?” parodies are endless, and now they’ve been compiled into a top 100 list (shown here) by the “Got milk?” people themselves. (Click on the image for a larger version.) Jeff Manning of the California Milk Processor Board likes to use the phrase “stupid rip-offs” to describe the spoofs. But he’s known from the beginning that the parodies only add to the campaign’s momentum. “We love them,” Manning says. “They actually help us sell milk. Consumers hear ‘Got muscle?’ or ‘Got mongoose?’ and say, ‘What a stupid rip-off of ‘Got milk?’ ” You’ll be able to download this poster from the “Got milk?” Web site beginning July 1.

—Posted by Celeste Ward

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@nudd Tim Nudd is a former creative editor of Adweek.