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If you see someone spending a bit too much time in the dental care aisle of your local drugstore, it’s probably either someone who believed Listerine’s ad claims that using the mouthwash is as “effective as floss at reducing plaque and gingivitis” and is now looking for a way to remedy the damage done to his or her rotting mouth—or is one of 4000 Pfizer employees who have been deployed nationwide to put stickers over what U.S.
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