Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When a Star Wars movie comes out and Burger King slaps blow-up Darth Vaders on its rooftops, that makes sense to me. Teens want to watch such a movie and eat fast food, sure. But the elaborate tie-ins with Memoirs of a Geisha, which opens nationwide on Dec. 9, seem like much ado about a movie that might not make much of a splash during the holiday movie crush. Banana Republic has a limited edition Memoirs of a Geisha line (a
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in