Tokyo Airport Terminal Is Designed Like a Running Track Ahead of the 2020 Olympics

In a rush to catch that plane?

Tokyo's Narita International Airport has built a new terminal with walkways outfitted in the style of indoor running tracks—a fitting precursor to the 2020 Olympic Games, which the city is hosting (even if it's a bit premature, as the 2016 Games haven't even happened yet).

The terminal's foot traffic lanes are color-coded and use stenciled symbols to represent various airport destinations. The design—for which Japanese agency Party can be thanked—is also a side effect of the project's low budget (there are no moving walkways), and the flights operating from the terminal are mostly low-cost carriers.

As a whole, the theme provides some fun (if unintentional) commentary about the rush of modern air travel. And so as long as people can figure out the stencils/lane color pairings, it's a success on a couple of fronts. If they don't, they'll get a head start on being aggressively inconvenienced by the time the Olympics show up to wreck their city for months on end.


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.