TNT Brings Drama to Belgium With Crazy Town-Square Stunt

Push the button, and all hell breaks loose

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Here's another marketing stunt for the "Could never happen in America" file. To promote its launch in Belgium, the Turner-owned TNT network placed a big red button "on an average Flemish square of an average Flemish town," and goaded people to push it. When they did, the square suddenly erupted in chaos, as actors appeared out of nowhere and flung themselves into scenes ripped from medical and legal dramas (and melodramas). A guy on a stretcher falls out of an ambulance.



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