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Every agency grapples with the two major dilemmas of modern advertising: First, how can we get our staff to be more experimental with new media? And second, is there some way we could profit from all this retro crap the creatives use as office décor? TM Advertising in Texas has found an answer to both with its intra-agency YouTube challenge, which offered prizes such as iPods to anyone who could make a video clip that got the most views online.