Tired of Staring at Boring Billboards on a Road Trip? This Campaign Livens Up the Scenery a Bit

McCann Lima's latest work for Sodimac

Boy, billboards sure can ruin the view during a scenic summer road trip.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.