Tired of Staring at Boring Billboards on a Road Trip? This Campaign Livens Up the Scenery a Bit

McCann Lima's latest work for Sodimac

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Boy, billboards sure can ruin the view during a scenic summer road trip.

Wouldn’t it be great if instead of staring out the window at static ads for airlines, cars and sneakers, you could gaze at more compelling sights for a while? Like, say … outlandish animated representations of products available at Sodimac, Peru’s leading home-improvement chain, seemingly interacting with the surrounding landscape?

McCann Lima used virtual reality to create such an experience along a stretch of the Panamericana Sur, Peru’s most-traveled highway.

Over the past few months, thousands of Google VR viewers were distributed at toll plazas.



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