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This awesome campaign from ink-correction brand Tipp-Ex provides years of entertainment and engagement—even though it's only been around a few days. Years are, in fact, the focus of this sequel to the 2010 viral smash that let users choose the fate of a goofy hunter and goofier guy-in-a-bear-suit bear. The new work, crafted by Buzzman, Les Télécréateurs and Les 84, takes place at Mr. Bear's birthday party. A meteor appears in the sky, threatening to destroy the world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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