Tinder-Like App Helps Clients Find and Fall in Love With New Agencies

See profiles, set up a shortlist and more

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Relationship with your agency on the rocks? Looking for love with a new one? Just want to check out the playing field? A just-released app is like Tinder for clients seeking a connection with some of the best agencies in Amsterdam.

It's called Pitcher. Available on iOS and Android phones, it lets you specify criteria like brand category, campaign type and pitch fee—and then you swipe through a selection of Amsterdam's top ad agencies, each with a short profile and overview of their latest work.

Swipe left to dismiss, swipe right to select.

You can create a shortlist of up to five agencies, then call them directly or send an email inviting them to take part. No information is stored or shared with any third parties.

Pitcher was created by ad agency Woedend!, which is Dutch for "Furious!" (Maybe take its bio with a grain of salt?) The content for the app is supplied by Amsterdam Ad Blog.

"The current pitch culture [in the Netherlands] is not sustainable," says Woedend! creative director Merien Kunst. "Brands are increasingly flirty, and agencies need to invest more time and money in smaller projects and shorter relationships. … We believe that this free app really adds value for marketers."

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@nudd Tim Nudd is a former creative editor of Adweek.