Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
I hope this Web site is fake. I hope the product is fake. It’s called the P-Mate, and it’s a device that “enables women to pee neatly while standing upright.” At first, this may seem to herald a new era in human history, comparable to the invention of the wheel. But they need some help with the marketing. The site is a hodgepodge of scare tactics (see photo), unappealing how-to-use photographs and testimonials that are just
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in