Thomas Pynchon don’t need no ad agency

How do you market a book written by a publicity-shy author? Time magazine wonders in a story about Thomas Pynchon’s new tome, Against the Day. Well, I guess one thing you do is tell Time that Mr. Pynchon won’t submit to an interview, and then they’ll write about it. Time uses Pynchon’s legendary reclusiveness to launch into a tale about how hard it is to market works of fiction these days. It may be hard, but that doesn’t apply to Pynchon.