Thomas Jefferson Up to His Old Tricks in Lottery Ad

Old habits die hard for president

"Typical Jeffersonian jungle fever" is how AdFreak reader Kenya Brome sums up Thomas Jefferson's behavior in this New York Lottery spot from DDB. Hard to argue with that. Jefferson will want to move this beach party back to Monticello before long. The spot is pretty amusing—as the various faces of U.S. currency are seen partying with would-be lottery winners. They all seem pretty lecherous, frankly. Ben Franklin, in particular, looks to have recovered quite nicely from his sickly-green appearance in the TurboTax spot from a few years back. Credits for the lottery spot after the jump.


Client: New York Lottery

Spot: "Beach Party"

Agency: DDB Worldwide

Chief Creative Officer: Matt Eastwood

Group Creative Director: Rich Sharp

Creative Director: Mike Sullivan

Head of Production: Ed Zazzera

Executive Producer: Walter Brindak

Production Company: @radical media

Director: Dave Meyers

Executive Producers: Jim Bouvet, Maya Brewster

Head of Production: Frank Dituri

Line Producer: Angie Revell

Editorial Company: Fluid

Editor: John Piccolo

Assistant Editor: Dan Ratcliff

Executive Producer: Laura Relovsky

Postproduction Company: Fluid

Flame/Online: Wes Waldron

Color Grading: Co 3

Colorist: Tom Poole

Mix: Mr. Bronx

Mixer: Dave Wolfe