Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Cigarette-Burn Cream. Cried-All-Night Sunglasses. Jealous-Rage Bandages. A Don’t-Talk-Back Arm Sling.
You’ll find such “gift ideas” on The Broken Bride Registry, a darkly potent campaign from Canada designed to raise awareness of spousal abuse, which ranks as that nation’s top form of violence against women.
Each product corresponds to a real-life story of abuse. For example, the bandages symbolize the struggle of a woman stabbed by her husband just before Christmas, while Locked-Fridge Protein Bars represent the hunger and shame another wife endured when her spouse made her go without food for days at a time.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in