This Brand’s Money-Saving Ads Just Show the Actors Auditioning for Them

Plus, a clever OOH execution

If your central advertising message is about saving people money, it can’t hurt to demonstrate cost-cutting measures around the ads themselves. That was Cossette’s amusing approach in a new campaign for Public Mobile, the Canadian prepaid wireless brand.

@nudd Tim Nudd is a former creative editor of Adweek.
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