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How do you get readers of a major literary magazine to notice your advertisement? Put a big typo right in the headline. That’ll rile them up!
That was the fun, troll-ish strategy employed by a Kentucky advertiser in the new issue of Oxford American. “We speak you’re language,” says the full-page ad, placed on behalf of Kentucky for Kentucky, the organization that unofficially promotes the state of Kentucky (and sells Kentucky merch), and its spinoff brand, Southern Socks.
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