Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Since 2012, Sweden has been letting ordinary citizens take over the official @sweden Twitter account, one week at a time, with next to no oversight. It’s been risky move intended to help the country promote itself, unfiltered, as a travel destination, with each citizen serving as a kind of de facto tourism ambassador.
There have been some very notable tweeters along the way—the latest being 22-year-old Max Karlsson, who’s been using the account this week to critique President Trump for his comments about Sweden over the weekend.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in