Think Twink

Mrtwinkie_1We can’t help thinking Twinkies’ 75th anniversary "Taste-bud Tingling Recipes" promotion is a just a little bit gross.

The brand says it is seeking ideas for the 75 "most creative" recipes involving the "iconic" cream-filled sponge cake for an anniversary cookbook. But, ugh, some of the suggestions! "From fried Twinkie crepes to Twinkie-misu to the Twinkie Toffee Treat, bakers, homemakers and kids of all ages have been creating delectable desserts for decades using America’s favorite snack cake," said Mike Redd, vp of cake marketing, in a statement.

Would-be submitters should take note that recipes must include a list of ingredients and step-by-step instructions. Maybe Twinkie maker Interstate Bakeries is grasping at straws with the promotion, but who can blame them? Back in September the parent company filed for Chapter 11 bankruptcy protection. Still, we wish to make it clear that we’re not against Twinkies, per se, just ideas involving Twinkies that get a little too creative. Long live the Twinkie!

—Posted by Lisa van der Pool