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McCann Worldgroup Helsinki reminds you to check yourself before you wreck yourself with a stranger, because you don't know who checked in before you. The spots, for the AIDS Council, cleverly play off our fondness for social-media check-ins. The spot aimed at men draws you in with some seductive making out, and then, just as her panties are about to come off, a Google Maps popup appears that says, "Ryan Smith and 19 others were here," right over the lady's crotch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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