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RPA’s “The Proof Is in the Poop” campaign for Halo dog food adds Poopsie the poop coil to America’s stable of anthropomorphic poop characters, right alongside Mr. Hankie and Nutty the Friendly Dump.
What a time to be alive.
In the two spots they’ve made so far, Halo explains that Poopsie comes from dogs and cats who eat food without filler and “meat meal,” and thereby dispense cuter, borderline angelic waste. The two-minute spot explaining how Poopsie is generated goes into surprisingly candid detail about what meat meal is.
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