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Harley-Davidson has always celebrated the individuality of the rider, and the motorcycle brand cranks that up in new ads from agency Wolfes LLC. Themed "Roll Your Own," the work tries to break the stereotype of who rides Harleys and how they ride them.
The campaign debuts Wedneday with a series of 30- and 60-second broadcast spots, print ads, online advertising and social content. The ads will air during the NCAA men's basketball tournament, as well as on theCHIVE.com
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