The Invisible Man Is the Perfect Spokesman for This Clever Audi Ad

Why his dream role is about to disappear

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This entertaining new Audi ad from DDB Spain reintroduces us to the Invisible Man and his Sunset Boulevard-esque relationship with his own fame.

Over a gravelly voiceover explaining his career, we see (or rather, don’t see) him drinking whiskey by his pool and walking the red carpet, as well as movie posters and other ephemera. There’s even a statue of him, or at least an engraved pillar. He also sounds enough like Ron Perlman that I keep expecting him to say “War, war never changes” as the ad turns into the Fallout 2 menu screen.

Audi doesn’t really enter the picture until close to the end, when the Invisible Man laments that he never did a car movie—and probably never will, thanks to Audi’s cruise control, active lane assist, and other self-driving technologies.

The idea of self-driving cars making the Invisible Man obsolete is a fun one, and the movie theme is...



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