Dr. Seuss’ character, The Grinch, notoriously hates Christmas, but he’s making the rounds during this year’s holiday ad season. The creature’s latest brand appearance is for McDonald’s, which is letting him wreak havoc at its U.S. restaurants.
On Dec. 2, McDonald’s will introduce The Grinch Meal in partnership with Dr. Seuss Enterprises. The meal includes Dill Pickle “Grinch Salt” McShaker Fries, a choice of a Big Mac or Chicken McNuggets, a drink, and a pair of collectible festive socks with a message from the Grinch.
Starting today (Nov. 20), The Grinch is taking over McDonald’s social channels and a billboard in Times Square, New York City, to tease the meal.
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