This year’s best ads ranged from Super Bowl spectacle to meta marketing that blurred the lines between advertising and reality.
While Coors Light turned the collective hangover of Super Bowl Monday into a nationwide joke, Mountain Dew leaned into pure absurdity by transforming Seal into a literal seal. Outside the Big Game, On went to space, AXA reshaped the insurance category, Apple TV pulled commuters into the eerie world of Severance, and Gap made a denim ad that won over Gen Z.
The brands on this list broke through with humor, cultural insight, and ideas that extended far beyond a screen.
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